Privacy Policy & SMS Terms

PT Liftology ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains what personal information we collect, how we use it, and your rights regarding that information. By using our website or services, you agree to the practices described in this policy.

Information We Collect

We collect personal information that you voluntarily provide to us, including:

• Contact information — name, email address, phone number, and mailing address
• Appointment and health information — scheduling details, intake forms, and clinical notes (governed separately by HIPAA)
• Payment information — processed securely through our payment processor; we do not store card numbers
• Website usage data — pages visited, time on site, device type, and referral source (collected via Google Analytics)
• Communications — messages you send us via email, phone, text, or web forms

How We Use Your Information

We use the information we collect to:

• Schedule and manage your physical therapy appointments
• Communicate with you about your care, including appointment reminders and follow-ups
• Process payments for services and CEU courses
• Respond to your inquiries and provide customer support
• Send you relevant updates about our services (only with your consent)
• Improve our website and understand how visitors use it
• Comply with legal and regulatory obligations

How We Share Your Information

We do not sell, rent, or trade your personal information to third parties. We may share your information only in the following limited circumstances:

• Service providers — We use trusted third-party platforms (Jane App for scheduling, HubSpot for CRM, Google Analytics for website data) that are contractually bound to protect your information
• Legal requirements — We may disclose information if required by law, court order, or to protect the rights and safety of our patients and staff
• Business transfers — In the unlikely event of a sale or merger, your information may be transferred as part of that transaction

Cookies & Website Tracking

Our website uses cookies and similar tracking technologies to analyze traffic and improve your experience. We use Google Analytics (anonymized) and Meta Pixel for advertising measurement. You may disable cookies in your browser settings; some site features may not function as intended if you do.

Data Retention

We retain your personal information for as long as you are an active patient or have an open inquiry, and as required by applicable Texas and federal law. Health records are retained in accordance with HIPAA requirements. You may request deletion of non-clinical data at any time by contacting us.

Your Rights

You have the right to access, correct, or request deletion of your personal information. To exercise these rights, contact us at danielcole@ptliftology.com or call (512) 653-0210. For rights related to your health information under HIPAA, ask for our Notice of Privacy Practices at your next visit.

Children's Privacy

Our website and services are not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us immediately.

By providing your mobile phone number to PT Liftology and consenting to receive text messages, you agree to the following terms.

Program Description

PT Liftology operates a text messaging program to communicate with patients, prospective patients, and course participants. If you consent to receive SMS from PT Liftology, you agree to receive conversations, customer care, and appointment reminders SMS from us. Reply STOP to unsubscribe; Reply HELP for help; Msg & Data rates may apply; Messaging frequency may vary. Visit ptliftology.com/privacy-statement/ to see our Privacy Policy and Terms and Conditions.

How to Consent

You may consent to receive text messages from PT Liftology by:

• Providing your mobile number and checking the SMS consent box on any PT Liftology web form
• Booking an appointment through Jane App and providing your mobile number
• Texting us directly at (512) 653-0210
• Verbally or in writing during a clinic visit

Consent is not a condition of purchase. You may receive physical therapy services from PT Liftology without consenting to text messaging.

Message & Data Rates

Standard message and data rates may apply depending on your mobile carrier plan. PT Liftology does not charge for text messages. Contact your carrier for details about your messaging plan.

Message Frequency

Message frequency varies based on your appointment schedule and any active inquiries. You may receive up to a few messages per appointment (confirmation, reminder, follow-up). We do not send bulk promotional text blasts.

Your mobile phone number and SMS opt-in status are handled with the same care as all other personal information we collect.

• We do not sell your phone number to any third party
• We do not share your number with marketers, data brokers, or affiliates for marketing purposes
• No mobile opt-in message consent will be shared with third parties or affiliates for marketing purposes
• Your number may be stored in Jane App (practice management) and HubSpot (CRM) for scheduling and follow-up purposes only
• All platforms used by PT Liftology are HIPAA-compliant where applicable

You can stop receiving text messages from PT Liftology at any time. Reply to any PT Liftology text with one of the following keywords:

You will receive one final confirmation message and no further texts will be sent. To re-subscribe, reply START or contact us directly.

HELP Keyword

Reply HELP to any message from PT Liftology to receive contact information and a link to this policy. You may also contact us directly at any time:

• Phone / Text: (512) 653-0210
• Email: danielcole@ptliftology.com
• In person: 2000 Windy Terr, Suite 15B, Cedar Park, TX 78613

Contact Us

For questions about this Privacy Policy or our SMS program, contact us at:

• PT Liftology — Dr. Dan Cole, DPT
• 2000 Windy Terr, Suite 15B, Cedar Park, TX 78613
• (512) 653-0210
• danielcole@ptliftology.com

Changes to This Policy

We may update this Privacy Policy and SMS Terms from time to time. The "Last updated" date at the top of this page reflects the most recent revision. Continued use of our services or text messaging program after changes are posted constitutes your acceptance of the updated policy.

Governing Law

This policy is governed by the laws of the State of Texas and applicable federal law, including the Telephone Consumer Protection Act (TCPA) and CTIA Messaging Principles and Best Practices.